# Waitlark

> Waitlark makes branded waitlist forms and pages for product launches: an embeddable form, a hosted page per project, signup questions, referrals, batch invites, signed webhooks and an MCP server, with signups stored in the EU. Status: in development, waitlist only. It already runs the waitlists for Oftenflow, Flagbell, Gatelamp and waitlark.com. Features, plans and prices can change; nothing on the site is an offer or guarantee.

Key facts:
- Planned pricing per launch, never per subscriber: Free (one live project, up to 100 signups, with a "waitlist by waitlark" badge), Launch (one payment per project: unlimited signups, every feature, custom domain, custom CSS, no badge; runs for a launch window, then read-only with export) and Studio (monthly, for people who launch often: unlimited projects, team members with roles, priority help). Exact prices follow before Waitlark opens; waitlist members get an early-bird price on their first launch. Details: https://waitlark.com/pricing
- Privacy: signups are stored in an EU database, no IP addresses or user agents are stored, no cookies on visitors, double opt-in is on by default, and the consent text each person saw is kept as proof.
- Install: `<script src="https://api.waitlark.com/v1/embed.js" defer></script>` and `<waitlark-form project="pk_…"></waitlark-form>`. A web component in Shadow DOM; a plain HTML form and a JSON API also work. Docs: https://help.waitlark.com
- Made by Frank Spin, an independent product designer and developer in the Netherlands (KvK 01129853), building software since 2007: https://waitlark.com/about
- Waitlist: https://waitlark.com/join · Contact: https://waitlark.com/contact (hello@waitlark.com)

## Features at launch
- [Branded forms](https://waitlark.com/features/branded-forms): Set your brand once and the waitlist form, hosted page and every email follow: colours with readable contrast, corners, fonts, your logo and custom CSS.
- [Embed anywhere](https://waitlark.com/features/embed): Add a waitlist to any site with one script tag: a web component in Shadow DOM, a plain HTML form that works without JavaScript, or a JSON API.
- [Every language](https://waitlark.com/features/languages): Run one waitlist in several languages: forms, questions, emails and thank-you pages per language, and every later email in the language people chose.
- [Hosted pages](https://waitlark.com/features/hosted-pages): No site yet? Every project gets a hosted waitlist page in your brand, live in minutes, with a share image, an optional countdown and a signup cap.
- [Signup questions](https://waitlark.com/features/signup-questions): Keep the signup short and still learn who wants your product: ask the rest of your questions right after signup, then read the answers per question.
- [Dashboard](https://waitlark.com/features/dashboard): One screen per project: signups per day, confirmation rate, sources and answers, a searchable list, CSV export and editing with a live preview.
- [Source tracking](https://waitlark.com/features/source-tracking): See which channel filled your waitlist: UTM tags, referring site and form placement per signup, totalled per channel, without cookies or trackers.
- [All your launches](https://waitlark.com/features/projects): Built for people who launch more than once: projects side by side, each with its own list, brand, questions, sender and keys, and team access with roles.
- [MCP server](https://waitlark.com/features/mcp-server): Connect Claude, ChatGPT or Cursor to your waitlists over MCP and ask which channel works or who to invite next. Read-only by default, every call logged.
- [Referrals](https://waitlark.com/features/referrals): Give every signup a share link. Each confirmed friend moves them up the line, with an optional leaderboard, rewards at milestones and share cards.
- [Emails](https://waitlark.com/features/emails): Confirmation, welcome, position and invite emails from your own address and in your brand, with double opt-in, one-click unsubscribe and real previews.
- [Invites in batches](https://waitlark.com/features/invites): Let people in a few at a time: pick the next batch by position, by answer or by hand, send one-time invite links or codes, and see who activated.
- [Apply to join](https://waitlark.com/features/approvals): Run a private beta as applications: every signup starts as pending, you approve or decline with an optional reason, and approved people get the invite.
- [Webhooks & API](https://waitlark.com/features/webhooks): Signed webhooks for signup, confirmed, referred, invited and unsubscribed, plus a REST API for people, positions and answers. Connect Zapier, Make or n8n.
- [Custom domains](https://waitlark.com/features/custom-domains): Put your hosted waitlist page on a subdomain like join.yourproduct.com: add one CNAME record and Waitlark issues and renews the HTTPS certificate.
- [Privacy by default](https://waitlark.com/features/privacy-by-default): A waitlist built for privacy: double opt-in, no IP addresses stored, no cookies, data in the EU, proof of consent, and export or delete per person.
- [Bot protection](https://waitlark.com/features/spam-protection): Keep fake signups off your waitlist with Cloudflare Turnstile, rate limits, disposable-email blocking, allowed sites and referral checks. No puzzles.

## Planned features (not built yet)
- [Framer & Webflow](https://waitlark.com/features/site-builder-plugins): Planned: plugins for Framer, Webflow and WordPress that pick a project and place the waitlist form. Until then, the embed and HTML form work in all three.
- [Headline tests](https://waitlark.com/features/headline-tests): Planned: test two or three headlines on a hosted waitlist page without cookies, and keep the version that brings in more confirmed signups.
- [Deposits](https://waitlark.com/features/deposits): Planned: take a small refundable deposit or a paid reservation right after signup, on your own Stripe account. Waitlark never holds funds or sees cards.
- [Integrations](https://waitlark.com/features/integrations): Planned: sync confirmed waitlist signups to Brevo, Klaviyo, Mailchimp or Loops, with answers and source as fields or tags. Webhooks and CSV work today.
- [Updates to your list](https://waitlark.com/features/broadcasts): Planned: short updates to everyone on your waitlist or to a segment, sent from your own address and in your brand, so the list stays warm until launch.

## Use cases
- [Waitlark for SaaS](https://waitlark.com/for/saas): A waitlist for your SaaS launch: learn who signs up and what they need, invite people in batches as the product holds up, and create accounts by webhook.
- [Waitlark for Mobile apps](https://waitlark.com/for/mobile-apps): Collect beta testers before your iOS or Android app is out: ask which phone they use, invite them in batches with one-time codes, in their own language.
- [Waitlark for Hardware](https://waitlark.com/for/hardware): Prove demand for a physical product before a production run or a crowdfunding campaign. Learn which version people want and where they came from.
- [Waitlark for Private betas](https://waitlark.com/for/private-beta): Run an invite-only beta from your waitlist: approve or decline each application with a kind note, then invite the approved people in the batches you pick.
- [Waitlark for Agencies](https://waitlark.com/for/agencies): Run waitlists for your clients from one account: a project per client, each with its own brand and domain, and a CSV per client when it launches.

## Comparisons (other tools' facts as shown on their own sites on the date given)
- [Waitlark vs LaunchList](https://waitlark.com/compare/launchlist): Waitlark vs LaunchList: free plans, paying per launch or per contact, referrals, batch invites, webhooks and where your signups are stored, side by side. Checked 2026-10-21.
- [Waitlark vs Waitlister](https://waitlark.com/compare/waitlister): Waitlark vs Waitlister: free plans, pricing, referrals, questions after signup, batch invites, webhooks, languages and where your signups are stored. Checked 2026-10-21.
- [Waitlark vs GetWaitlist](https://waitlark.com/compare/getwaitlist): Waitlark vs GetWaitlist: free plan or trial, paying per launch or per month, branding, signup questions, invites, webhooks and where signups are stored. Checked 2026-10-21.
- [Waitlark vs Prefinery](https://waitlark.com/compare/prefinery): Waitlark vs Prefinery: free trial, pricing per launch or per user, branding, invitation codes, signed webhooks and where your signups are stored, compared. Checked 2026-10-21.
- [Waitlark vs Viral Loops](https://waitlark.com/compare/viral-loops): Waitlark vs Viral Loops: pricing per launch or per participant, referrals, questions after signup, batch invites, webhooks and EU data storage, compared. Checked 2026-10-21.
- [Waitlark vs KickoffLabs](https://waitlark.com/compare/kickofflabs): Waitlark vs KickoffLabs: free plans, pricing per launch or per lead, referrals, questions after signup, invites, webhooks and where data is stored. Checked 2026-10-21.

## Guides
- [Build a waitlist](https://waitlark.com/guides/how-to-build-a-waitlist): How to set up a waitlist before you launch: write the promise, put up one page, keep the signup short, send the first emails and plan launch day early.
- [Landing page](https://waitlark.com/guides/waitlist-landing-page): What a waitlist landing page needs: a clear headline, one promise, a short form, proof you can back up and what happens next. Plus what to leave out.
- [Referral waitlist](https://waitlark.com/guides/referral-waitlist): How a referral waitlist works: a share link per person, moving up the line and rewards at milestones, and how to keep it fair and free of fake signups.
- [Double opt-in and GDPR](https://waitlark.com/guides/waitlist-double-opt-in-gdpr): Double opt-in and the GDPR for a waitlist: valid consent, proof of consent, what to store and what to skip, and deleting data on request and after launch.
- [What to ask at signup](https://waitlark.com/guides/waitlist-signup-questions): What to ask people who join your waitlist, and when: one question at signup, the rest right after, with example questions for SaaS, apps and dev tools.
- [Waitlist emails](https://waitlark.com/guides/waitlist-emails): The emails to send your waitlist, with templates to copy: confirmation, welcome, a short update and the invite. Plus how to send them from your own domain.
- [Launch day invites](https://waitlark.com/guides/launch-to-your-waitlist): Open up to your waitlist on launch day: invite in batches, pick who goes first, send one-time links or codes and know what to check before the next batch.

## Tools
Free, in the browser, without an account; nothing typed into them is sent or stored. Overview: https://waitlark.com/tools
- [Waitlist growth calculator](https://waitlark.com/tools/waitlist-growth-calculator): See how a waitlist grows with referrals, week by week until launch, with double opt-in and the viral coefficient (K).
- [UTM link builder](https://waitlark.com/tools/utm-builder): Tag the links you share for a launch: presets for six launch channels, clean lower-case values and a copy button.
- [Launch email templates](https://waitlark.com/tools/launch-email-templates): The four waitlist emails with your product, name and launch date filled in: confirmation, welcome, update and invite, in plain text and HTML.
- [Launch countdown generator](https://waitlark.com/tools/launch-countdown): A countdown timer for your launch page: date, time zone, words and colours with a contrast check, as one snippet with no external files.
- [Open Graph preview](https://waitlark.com/tools/open-graph-preview): See how a link looks on Google, X, LinkedIn, Facebook, Slack and in chats, check title length and image size, and copy the meta tags.
- [Email list cleaner](https://waitlark.com/tools/email-list-cleaner): Find invalid, duplicate, mistyped and disposable addresses in a pasted list or a CSV, and download the clean list. Nothing is uploaded.

## Pages
- [All features](https://waitlark.com/features): every feature in four groups (collect, learn, launch, trust)
- [How it works](https://waitlark.com/how-it-works): from a new project to the first invite in four steps
- [Pricing](https://waitlark.com/pricing): the plans and questions about pricing
- [Roadmap](https://waitlark.com/roadmap): what is in Waitlark at launch and what comes after
- [Use cases](https://waitlark.com/for), [comparisons](https://waitlark.com/compare), [guides](https://waitlark.com/guides) and [free tools](https://waitlark.com/tools)
- [Changelog](https://waitlark.com/changelog): what works today, newest first
- [About](https://waitlark.com/about): who builds Waitlark and why
- [Privacy policy](https://waitlark.com/privacy): what the waitlist on this site stores
- [Cookies](https://waitlark.com/cookies): the cookie declaration, which things this site can keep on your device
- [Countries](https://waitlark.com/countries): the countries where Waitlark isn’t available; visits from there are blocked