Find the headline that works.
Planned: try two or three versions of the headline and intro on a hosted page, without cookies.
What you get
Measured on confirmed signups
Not clicks or views: the version that brings more people who confirm wins.
No cookies
Each visit gets a version; we only count it when someone signs up.
Stop when it’s clear
See when one version is ahead by enough to matter, then make it the only one.
In practice
“Retention on autopilot” against “Turn one-time buyers into regulars”. The second one wins by a mile.
Early access
Early birds get in first.
Join the waitlist for Waitlark. We invite people in small groups, and waitlist members get the early-bird price.