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Join the waitlist
Free tool

Launch email templates, filled in.

Fill in your product, your name and the launch date. You get the four emails a waitlist needs, each with a subject line, preview text, plain text and HTML, ready to paste into your email tool.

It runs in your browser. Nothing you type is sent or stored.

Your launch

Leave a field empty and its square brackets stay in the emails.

The name people know it by. It goes in the subject lines, the text and the footer.

The name under each email, such as Sam.

When the first invites go out. It goes in the welcome and the update.

Finish the sentence “Each friend who joins with your link and confirms earns you …”, such as 5 places up the line. Leave it empty if you don’t run referrals.

  • Still in square brackets: 16 different parts. Replace them before you send. Links that differ per person, such as the confirm link, come from your email tool.
In Waitlark

Waitlark sends the confirmation, welcome, position update and invite emails from your own address, in your brand and in each person’s language. With your own HTML, it fills in{{project}}, {{position}}, {{confirm_url}} and {{unsubscribe_url}} for you.

Emails in Waitlark →The guide to waitlist emails →

How the templates work

The four emails follow the guide to waitlist emails: one job per email, short, and from a person people can reply to. What you type goes into the right places. Anything the generator can’t know stays in square brackets.

Where your details go
Product name
Every subject line, the text and the footer.
Your name
The sign-off at the end of each email.
Launch date
The welcome and the update, so people know when to expect their invite.
Product link
The footer of every email, and the invite, as the place to sign in after the first visit.
Referral reward
A short paragraph in the welcome with the share link. Leave it empty and the paragraph goes.

The square brackets

Some parts differ for each person: the confirm link, the share link, the invite link, the unsubscribe link and someone’s position in line. Your email tool fills those in with its own merge tags, so put the tag where the brackets are. The rest only you know, such as what you built this month, the first step after signing in and how long an invite stays valid.

Plain text and HTML

Mail programs handle far less than a browser, so the HTML version keeps to what works in email:

  • Tables for the layout and inline styles, because some mail programs remove a style block.
  • System fonts, no images and nothing that loads from elsewhere, so the email looks the same with images switched off.
  • A hidden line at the top with the preview text, which inboxes show next to the subject line.
  • Dark text on white, and buttons that are plain links with a colour behind them, so they still work when styles are stripped.

Paste the HTML into the code or HTML editor of your email tool, and the plain text into its plain-text field. If there’s only one field, use the HTML.

Before the first send

  • Send from an address on your own domain, with SPF, DKIM and DMARC set up for it.
  • Use an address people can reply to, and read the replies.
  • Check that the welcome, the update and the invite each have a working unsubscribe link.
  • Send yourself a test of every email and open it on your phone.

Common questions

Which emails does a waitlist need?
Four cover most launches: a confirmation for double opt-in, a welcome once someone confirms, a short update when there’s news, and the invite when their turn comes. Some lists add a position update when referrals move someone up, or one reminder before an invite expires.
Why is there a plain-text and an HTML version?
One email can carry both. Mail programs that show HTML use that version, and the rest show the plain text. If your email tool has a field for each, paste both. If it asks for one, use the HTML, or the plain text for an email that looks like a personal note.
What do I put in place of the square brackets?
Links that differ per person, such as the confirmation, share and unsubscribe links, come from your email tool as merge tags. The rest is what only you know, such as what you built this month. In your own Waitlark templates, {{confirm_url}}, {{position}} and {{unsubscribe_url}} fill in the links and the position.
Will the HTML work in Gmail and Outlook?
It’s built the way email needs: tables for the layout, inline styles, system fonts, and no images or files from elsewhere. Mail programs still differ, so send yourself a test from your own email tool and open it on your phone before your list gets it.
Is what I type stored anywhere?
No. The generator runs in your browser, and nothing you type is sent to us or anyone else.

Another question? Chat with us.

Read and try next

EmailsConfirmation, welcome and invite emails from your domain, in your brand.Invites in batchesPick the next 50 by position or answer, and send them their invite.ReferralsA share link per person. Every confirmed friend moves them up.GuideWaitlist emailsThe emails to send your waitlist, with templates to copy: confirmation, welcome, a short update and the invite. Plus how to send them from your own domain.GuideDouble opt-in and GDPRDouble opt-in and the GDPR for a waitlist: valid consent, proof of consent, what to store and what to skip, and deleting data on request and after launch.GuideLaunch day invitesOpen up to your waitlist on launch day: invite in batches, pick who goes first, send one-time links or codes and know what to check before the next batch.Free toolWaitlist growth calculatorSee how a waitlist grows with referrals, week by week until launch, with double opt-in and the viral coefficient (K).Free toolUTM link builderTag the links you share for a launch: presets for six launch channels, clean lower-case values and a copy button.Free toolLaunch countdown generatorA countdown timer for your launch page: date, time zone, words and colours with a contrast check, as one snippet with no external files.Free toolOpen Graph previewSee how a link looks on Google, X, LinkedIn, Facebook, Slack and in chats, check title length and image size, and copy the meta tags.Free toolEmail list cleanerFind invalid, duplicate, mistyped and disposable addresses in a pasted list or a CSV, and download the clean list. Nothing is uploaded.
Early access

Early birds get in first.

Join the waitlist for Waitlark. We invite people in small groups, and waitlist members get the early-bird price.

One email to confirm, one when your invite is ready. Unsubscribe in one click. What we store.