Know who’ll buy before you make it.
A production run or a crowdfunding campaign is a big bet. A waitlist shows how many people want the product and which version they’d pick, before you order parts or set a campaign goal.
Where it gets hard
Interest is hard to read
A thousand email addresses feel like demand. Some of those people would buy on day one and some were curious for a minute, and a plain list can’t tell you which.
Which version do you make?
Colours and sizes multiply the parts you order. Guess wrong and boxes of the wrong thing sit on a shelf.
A cold list on campaign day
When the campaign opens, you want people ready to back it. A list that heard nothing for months may have forgotten why they signed up.
How it goes with Waitlark
A page before the prototype is done
Every project gets a hosted page in your brand, with an optional countdown to launch day and a signup counter that only appears once the list passes a number you pick.
Hosted pages →Ask which version they want
Ask which colour people would pick in the welcome flow, or let them vote on features. Each question gets its own breakdown, so you see the split before you order parts.
Signup questions →Find the channel that brings buyers
UTM tags and the referring site are stored with each signup. Per channel you see the share of signups and how many of them confirmed, so you know where to spend before the campaign.
Source tracking →Let early fans spread it
Every signup gets a share link. Each confirmed friend moves them up the line, with rewards at the counts you choose, such as early access at 3 or a discount code at 10.
Referrals →Ask for a deposit
Deposits are planned for after Waitlark opens: a small, refundable deposit right after signup, on your own Stripe account. Waitlark never holds funds or sees card details.
Deposits (planned) →
Say you’re designing a modular bike light and can’t decide between one colour and two. The hosted page goes up with a share image, the welcome flow asks which colour people would pick, and a vote asks which mount matters most. A month later you can see the colour split and which channel brought people who confirm. That’s what goes into your campaign plan.
Waitlark for Hardware: common questions
- Can people put down a deposit?
- Not yet. Refundable deposits on your own Stripe account are planned for after Waitlark opens, without a date yet. Until then, confirmed signups and their answers show you who’s interested.
- How do I tell my list the campaign is live?
- Short updates from the dashboard are planned. Until then, export a CSV of everyone who confirmed, or point a webhook at Zapier, Make or n8n to pass each confirmed signup to your email tool.
- Can I find out which version people want?
- Yes. Ask in the welcome flow as a single choice or a vote, and read the breakdown per question. You can filter the list on any answer and export it as CSV.
Other kinds of launch
Early birds get in first.
Join the waitlist for Waitlark. We invite people in small groups, and waitlist members get the early-bird price.
One email to confirm, one when your invite is ready. Unsubscribe in one click. What we store.