From first signup to first login.
Put a waitlist up before the product is done. Learn who signs up and what they need, then let them in a small group at a time, with an account ready when they click.
Where it gets hard
A list of addresses and nothing else
A form that only collects email addresses gives you a number. It says little about who those people are or what they’d use the product for.
Everyone at once
Open the doors to the whole list on day one and the first bug hits everyone. Support piles up before you’ve had a chance to fix onboarding.
A spreadsheet in the middle
Between the waitlist and your app sits a spreadsheet. Someone copies addresses across and creates each account by hand, and people slip through the gaps.
How it goes with Waitlark
Put the form on your landing page
Add the web component with one script tag. It renders in Shadow DOM, so your CSS and the form’s styles never collide. Want full control over the markup? Post a plain HTML form instead.
Embed anywhere →Ask what you need to know
Keep the signup to an email address. Ask about their team or the tool they use today right after, one question per screen, and read the answers per question in the dashboard.
Signup questions →See which channel brings the right people
UTM tags and the site people came from are stored with each signup. Per channel you see the share of signups and how many of them confirmed.
Source tracking →Let people in, a batch at a time
Pick the next 50 in line or everyone who gave a certain answer. Each invite carries a one-time link or code, and you see who activated before you send the next batch.
Invites in batches →Your app creates the account
Inviting someone fires a signed webhook, retried when your server is down. Your app creates the account, and the invite email links straight into onboarding.
Webhooks & API →
Say you’re building a booking tool for yoga studios. The signup asks only for an email, and the welcome flow asks which calendar each studio uses now. You start with everyone who uses the calendar you already support. Each invite fires a webhook, your app creates the account, and the email links straight into setup. Once the first bugs are fixed, you invite the next 100 in line.
Waitlark for SaaS: common questions
- How does an invite become an account in my app?
- When you invite someone, Waitlark fires a signed webhook. Your app creates the account from it, and the invite email can link straight into onboarding. Webhooks carry an HMAC signature and a timestamp, and are retried when your server is down.
- Can I invite people based on what they answered?
- Yes. Invite everyone who gave a certain answer, or pick people by hand. Each invite carries a personal link or access code that works once and expires.
- Which plan fits one SaaS launch?
- Launch: one payment per project, with unlimited signups and every feature, including invites and webhooks. It runs for a launch window, then the list stays read-only with export. Prices follow before Waitlark opens, and everyone on the waitlist gets the early-bird price for their first launch.
Other kinds of launch
Early birds get in first.
Join the waitlist for Waitlark. We invite people in small groups, and waitlist members get the early-bird price.
One email to confirm, one when your invite is ready. Unsubscribe in one click. What we store.